Strong Customer Emotion Spikes: The Signals Most Support Teams Miss
Strong emotions in customer conversations are easy to miss – not because teams don’t care, but because frustration, confusion, and
We earned a spot on Deloitte's Technology Fast 50 Awards -- again!

Customer service best practices are ever-evolving but always focused on the same North Star: increase It’s been a groundbreaking year at EdgeTier. We’re growing faster than ever before, expanding our global presence, and now, we’re proud to announce that we secured the #11 spot on Deloitte’s 2024 Technology Fast 50 Awards. Previously, we placed #23, so this recognition highlights our growth, innovation, and dedication throughout 2023, and we couldn’t be more proud of what our team has achieved.
Deloitte’s Fast 50 Awards celebrate the best in Irish tech, spotlighting companies that have demonstrated exceptional revenue growth and innovation during 2023. At EdgeTier, we made incredible strides over those 12 months, including heavily investing in our Watchtower platform, which consists of Sonar, Index, and Coach.
Built to detect, understand, and address top customer support challenges, we spent the year advancing the system with cutting-edge AI technologies – we build all our models in-house. These innovations enhance the understanding of customer interactions, improve multilingual support, and deliver actionable insights to drive more efficient and personalised experiences.

From improving agent performance to feeding results into other departments across the organisation, we’re making it simple and convenient for companies to harness their interaction data for a better customer experience that drives business growth and fosters stronger client relationships.
Our CEO, Shane Lynn, credits EdgeTier’s success to our incredibly hardworking team and commitment to delivering transformative customer service solutions:
“Our position in the Deloitte Fast50 is a great result from years of groundwork; we’ve been working incredibly hard to grow our business outside of Ireland, and we’re seeing fantastic demand for our products. Our entire team, across commercial and product, has been pushing hard, and being listed in the Fast50, amongst so many other incredible companies, is superb recognition for our efforts.”
We want to thank Deloitte for this fantastic recognition and extend congratulations to all the other incredible companies in this year’s rankings. Being part of such an innovative community is truly inspiring.
This achievement in Deloitte’s 2024 Technology Fast 50 Awards comes at an exciting time for EdgeTier. We’ve also recently been recognised by a few other organisations and publications, including:
As we look to 2025, we remain committed to driving innovation, delivering exceptional value to our customers, and growing our incredible team. Here’s to what comes next!
Strong emotions in customer conversations are easy to miss – not because teams don’t care, but because frustration, confusion, and
Based on a recent talk at Contact Centre Expo Customer experience is supposed to be a priority. We all say
This article originally appeared on Edge Signals – Bart Lehane’s LinkedIn newsletter on customer experience, analytics, and AI. Follow for
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