Strong Customer Emotion Spikes: The Signals Most Support Teams Miss
Strong emotions in customer conversations are easy to miss – not because teams don’t care, but because frustration, confusion, and
CarTrawler & Edgetier breakfast briefing on 'using AI to deliver seamless customer experiences and drive commercial results'.


CarTrawler is the world’s leading B2B technology provider of car hire and mobility services to the travel industry. Providing support to its business partners and their clients via live chat in multiple languages, 24/7 and across multiple time zones while also providing a great customer experience was a challenge and expensive.
Winners of the award for Best Use of Technology – Tactical Project at the 2019 CCMA Awards, at this CCMA members forum CarTrawler with their partner Edgetier developed ‘Arthur-ficial’ a homegrown, cost effective solution that allows agents to support clients in other languages using real time translation and AI-enabled query prioritisation and routing. This solution has delivered real measurable efficiency, quality and financial benefits while adding capability to the CarTrawler core offering. This has directly addressed resourcing challenges and supports non-native speaking agents.
Providing agents with the right tools and information in real-time is key. CarTrawler faced the challenge of developing a new system to manage multi-lingual webchat which would support agents across their sites, provide detailed reporting and evolve with the business.
At this members forum CarTrawler and Edgetier will share how using AI enabled them to deliver seamless customer experiences and drive commercial results.
Timings for this breakfast briefing event are 8.30 to 10.30 a.m.

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Strong emotions in customer conversations are easy to miss – not because teams don’t care, but because frustration, confusion, and
Based on a recent talk at Contact Centre Expo Customer experience is supposed to be a priority. We all say
This article originally appeared on Edge Signals – Bart Lehane’s LinkedIn newsletter on customer experience, analytics, and AI. Follow for
"EdgeTier is no ordinary software product... It has completely changed how we work at CarTrawler."
"We’re a big business, so getting the right people to agree and fix something hasn’t always been easy. Now we’ve got one version of the truth—it’s much easier to align and act"
"You’ve got an issue, but you don’t know how many people are affected. You don’t know the scale. You don’t even know if it’s real."



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