How TUI Reduced Contact Rates by 7% Using Customer Support Insights

Live Webinar Beyond Support – Using Contact Centre Data to Drive Strategic Decisions

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On-Demand
Hosted by EdgeTier & TUI


TUI takes over one million customers on holiday each year, generating 100,000+ contacts weekly. Like many, they had gut instincts about why customers were reaching out—but no data to confirm or act on. Insights were hard to surface and rarely left the contact centre. So, they changed approach—and in this webinar, they’ll share how they did it.

The result? Lower contact rates, fewer repeat issues, and smarter decisions across product, digital, and operations.

What You’ll Learn:

  • How TUI used AI to analyse 100% of conversations
  • How insights now guide business-wide decisions
  • Steps taken to reduce key contact drivers
  • What to prioritise to move from reactive to proactive

Speakers:

  • Shane Lynn CEO & Co-Founder, EdgeTier
  • Jack Orbell, Continuous Improvement, TUI
Shane Lynn CEO & Co-Founder, EdgeTier. Jack Orbell, Continuous Improvement, TUI

Whether you’re leading a contact centre or looking to make smarter, faster business decisions using the Voice of the Customer—this session is for you.

Customer-Focused Leaders Trust EdgeTier

  • "The average response time for post-booking type emails is about five hours. Previously, it was over 24 hours."

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    "We now have highly detailed understanding of agent performance, not just on key agent metrics, but also on how customers react to our agents and the emotions of our customers feel when talking to our team."

  • EdgeTier - Powerplay logo

    "You’ve got an issue, but you don’t know how many people are affected. You don’t know the scale. You don’t even know if it’s real."

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Ready to see results?

Let us help your company go from reactive to proactive customer support.

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