Turning QA Insights into Better Coaching and Customer Outcomes

Turning QA Insights into Better Coaching and Customer Outcomes (1)

Nov 5, 2025 12:00 PM

In partnership with Holland & Barrett

Most QA software grades agents. The best teams go further — using conversation signals to spot customer frustrations, fix root causes, and coach behaviours that change outcomes. Join us for this practical, insight-packed webinar with Barrie Howarth from Holland & Barrett, who will share how his team transformed their quality assurance process. You’ll hear how they moved away from manual, disconnected systems and now use AI-driven insights to reduce customer frustration, support their agents, and deliver measurable improvements in efficiency and customer experience.

What You’ll Learn – How to spot customer frustration early with sentiment analysis.

  • Real-world examples of turning QA insights into policy changes and coaching improvements.
  • How live scorecards and instant feedback are helping Holland & Barrett’s team leaders coach more effectively.
  • The efficiency gains from modernising QA — and how saved time fuels better insight work.
  • What’s next: the role of AI auto-QA in scaling reviews without losing the human touch.

Don’t miss the chance to hear first-hand from Holland & Barrett on how they’re reducing customer frustration through data-driven insights and coaching.

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    "We now have highly detailed understanding of agent performance, not just on key agent metrics, but also on how customers react to our agents and the emotions of our customers feel when talking to our team."

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