Pinnacle is where winners bet. Now it’s time for award-winning AI to improve CS and CX. 

Become the pinnacle of sports betting and gaming with EdgeTier’s state-of-the-art technology 

  • Real-time customer insights for winning CX: Pinnacle has 20 years’ worth of experience in 100 different countries. AI fuelled customer experience will give a perfect blend of this industry expertise and technology.  
  • Discover issues in real-time: 24/7 contact centre monitoring AI detects customer-impacting issues in real-time, pinpointing and quantifying issues as they happen. 
  • Customer Emotion Detection: Pinnacle puts the customer’s best interest first. Use AI to understand what frustrates your customers, what delights them, and when your agents are doing a great job.
  • 100 countries can mean more issues in multiple languages:  Our AI works in any language alerting you about common headaches like; withdrawal issues, cash-out disputes, website crashes as they happen, as well as hidden trends that are hurting your customer experience.
  • AI insights you can act on to power customer experience: Pinnacle has long had a reputation for keeping CX straightforward. AI will give you the data you need to build experiences around what customers enjoy and eliminate what they struggle with.  
  • Easy Set-Up: EdgeTier believes in keeping things straightforward too. Set up a trial by simply integrating our technology into your customer service platform.

Scroll down for our info video…


Pinnacle can benefit from AI Contact Centre monitoring and alerting


Pinnacle is at the forefront of using state-of-the-art technology for sports betting and gaming.. Our AI is the perfect solution to drive customer experience and data-driven marketing.

Our ai plugs into the Pinnacle system

 Our AI easily plugs into your existing customer facing software and you will be receiving insights in days.

Stop finding out about problems after they have happened. Let EdgeTier’s AI bring solutions to you in real time. 


seamless integration

Out of the Box AI that plugs into your existing software quickly.

EdgeTier technology is designed to be rapidly integrated with your current system, but can also integrate with any other system like Zendesk, Salesforce, Kustomer, SAP, CISCO, MySQL, AVAYA and more.

Get the right ticket and email to the right agents based on advanced routing methods and rules

let insights find you

Let our AI bring the data to you.
Stop watching dashboards and hunting for data.

Our AI learns your contact centre patterns and automatically surfaces errors and anomalies to you with a quick email alert notification. Alerts pinpoint the source of the issue across all of your brands and languages.

Stop worrying about per agent prices and fluctuating staff

Improve customer satisfaction

Improve CSAT score with EdgeTier's intelligent alerting.

Our AI allows you to react to issues faster, find hidden customer frustrations and ensure trending customer issues are dealt with effectively. We also allow you to pinpoint the reasons behind customer frustrations so you can improve your customer experience.

Casino and Sports betting Contact Centre Enquiry Types

Why should Pinnacle consider EdgeTier ai?

Our AI is built for the Pinnacle customer on any platform. Use customer insights you can act on to power customer experience with real-time insights.

Gamblers are fickle, so when issues hit your site you need to react quickly to minimise revenue loss. Our AI detects issues in real-time, allowing you to quickly understand and quantify what’s going wrong so that you are armed with all the information needed for a speedy resolution.

Where we’ve seen EdgeTier’s AI alerting excel in casino and sports betting contact centres.

early issue Detection

Get rapid alert you when things aren’t right. Use the anomaly reports to get to the bottom of issues. 

Consistent Feedback Loop

Keep CSAT scores high with  a reliable feedback loop to management with automatic alerts and reports on issues like bet disputes, cash-out issues, deposit issues. 

Missed issues

Detect even the most minor customer issues to ensure you can maintain consistently high levels of customer experience.

Emotion Detection

Detect customer emotions in real-time. Understand what frustrates your customers, what delights them, and when your agents are doing a great job.

alerting for the Pinnacle contact centre

Stop finding out about problems after they have happened. Let EdgeTier’s AI bring solutions to you in real-time so you can react fast and understand your customers better. .

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